Predictive analytics can now be used in market research to provide more intelligent predictions based on historical and current data. This can improve conventional research techniques, the use of survey data, and occasionally the use of publicly accessible online data to achieve specific study objectives. Predictive analytics can, in fact, use information from a CRM, web, social media, unstructured data, mobile, survey, community, software, and other telling sources. The predictive analytics model will then filter through all data, exclude irrelevant data, and identify crucial factors using algorithms and cross-validation.Any data that market researchers collect can be subjected to predictive analytics, which provides insights about future customers, market movements, and qualitative markets rather than summaries of historical data. This includes texts, market research online communities, detailed participant information, and more.In Snware, we have served several clients in this domain to meet their research goals by using predictive Analytics.