Conjoint analysis is a popular marketing research technique that marketers use to determine what features a new product should have and how it should be priced. We at Snware follow a very consultative approach with our client to identify the design attributes and the level which they can be offered. Once this data is available, we use Conjoint Analysis to derive the part utilities of each attribute level. This is then used to predict the best product design for the given customer segment. Our analysis team uses SPSS & Sawtooth software for designing and analysis of the data.