Open End Coding

Currently, there are specific instances where researchers appreciate allowing respondents to express their opinions using open-ended questions openly. The idea is quite intriguing, but drawing any real conclusions from the responders’ expressive input can be difficult. No tool or automated technique can match the amount of detail that a human mind can analyze and categorize in open-end coding; human intelligence is the only solution. This was something we at the time had quietly realized. As a result, we at Snware have made sufficient investments in our internal coding team’s training and development to enable them to provide our end client with excellent solutions. For our renowned clientele, our professionals can deliver Brand Coding and Message Coding thanks to their tools and expertise.