Focus Group Discussion

Emphasis Experience & Belief
within Specific Network

Focus group discussion can reveal a wealth of point by point data and profound knowledge. When well-executed, a focus group makes an accepting domain that puts participants at ease allowing then to mindfully respond to inquiries in their own words and add meaning to their answers.

The quality of our Focus Group Discussions depends on permitting the participants to agree or differ with one another so it gives a knowledge into how a gathering considers an issue, about the scope of opinion and ideas, and the inconsistencies and variety that exists in a specific network in terms of beliefs, their experiences and practices.