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  • Market research is an inevitable tool for the development of an effective business strategy. When there is a need for competitive intelligence, strategic insights, and market intelligence to ace up your business, market research for services is the ultimate requirement. There are two widely used types of market research: syndicated …

  • These days consumers have gained a lot of power over how businesses operate. While looking upon your products and services, the customers make purchasing decisions solely on their own. In order to deal with such conditions, it has become more important than ever to hire a research services company. Businesses can simply …

  • Engaging in market research is considered an effective method to get an idea about the needs of the customers before launching any sorts of products and services into the market. There are two different kinds of methods that are used for the research process: Primary and Secondary Research. With the …

  • Content plays a crucial role in enhancing the visibility and searchability of your website. As it is well versed that content is the king, it may build up or destroys your brand. Digital Marketing is a fast-paced industry where techniques and strategies are constantly changing with time. The reputed marketers …

  • Consistency, Visibility, Brand Associations, Promotion, Loyalty, Customer Satisfaction, and a lot more required to make a popular and unforgettable Brand. You can say there is a big list of factors that need to be considered by the entrepreneurs if they really want to score a six on the ground. Brand …

  • Calculation of ROI on Market Research

    by admin
    by admin

    Most organizations do not quantify the economic value of research explicitly – mainly because it’s hard to do! But our hypothesis is that the failure to demonstrate the economic value of research has led to the commoditization of the research function in many departments where the dominant focus is on …

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